WORK EXPERIENCE __________________________________________ EMAIL blairealfonso@gmail.com
FREELANCE CREATIVE CONSULTANT ______ March. 2021 - Present
kevo studio Freelance Art Director Position [11.2023 - Present]
General graphic design for digital assets and printed collateral.
Clients Include: Four Seasons Ocean Club, EDITION Edgewater
the seventh art Freelance Creative Director Position [04.2022 - 11.2023]
Designing and creating campaign graphics as well as style guides and templates for photography, digital and social assets.
Clients Include: Rosewood Hotels, Al Khafji City
CND, Revlon Freelance Art Director Position [03.2022 - 05.2022]
Conceptualization and art direction of photography for ad campaigns, as well as developing and producing digital assets.
ILIA Freelance Graphic Designer Position [01.2022 - 03.2022]
Updated and created e-blasts and social digital designs.
Sideways Creative Director Position [09.2021 - 12.2021]
Branding and general graphic design for hotels and residences.
Client Include: HighGate Hotels, 450 Washington
mindbodygreen Freelance Design Director Position [03.2021 - 09.2021]
Designing and creating campaign graphics as well as style guides and templates for photography, digital and social assets.
Lucky Brand Freelance Graphic Designer Position [02.2021 - 03.2021]
Pitch deck design and signage layout design.
IPSY Art Director ______ Aug. 2019 - Jan. 2021
Developed monthly campaign themes (photography look and feel, printed collateral design direction, etc …)
Art Directed photo and video shoots, including monthly still-life and on-model productions.
Developed event brand standards guide and directed creative for all events.
Managed photography department and design department team and assets (including social media, website and printed pieces.)
FREELANCE CREATIVE CONSULTANT ______ Dec. 2016 - Aug. 2019
Peregrine Restaurant in Boston Branding Project
Created the logo and style guide, and designed general bar items and menus for The Peregrine restaurant in Boston, Massachusetts.
The Whitney Hotel in Boston Website & General Collateral Design Project
Designed the full website, as well as e-blast templates, construction signage, and sales materials for boutique luxury hotel in Boston, Massachusetts.
Life House Hotels Freelance Graphic Designer Position
Organized design systems from past designers, and created branding concepts, sales materials, and general in-room hotel items (umbrellas, matchbooks etc …)
Mason Restaurant in Miami Branding Project
Designed restaurant logo, style guide and menus for new Miami eatery.
HHM Hotel Group Art Director Position [03.2018 - 04.2018]
General graphic design and ad campaign layouts for several hotel brands including: The Envoy, The Freepoint, Rittenhouse and The St. Gregory.
WRK Shop Presentation Project
Design, layout and research pitch decks for a fashion design studio.
Auberge Hotel Collection Branding Refresh Project
Curated new photography style, and designed layout for sub-branded Auberge property called Bishop’s Lodge located in Santa Fe, New Mexico.
Hope Made in the World Stylist Project
Styled accessories for ethically-made fashion photoshoot.
1 Hotels Freelance Art Director Position [12.2016 - 04.2017]
Conceived, designed, and directed the Brooklyn Bridge 1 Hotels Launch and the West Hollywood’s "Step Outside" 1 Hotels Campaign.
Created exterior and interior building signs and managed their production and installation.
Assisted the team with general photography shoot production and styling, and curated the photography across all marketing platforms (including social media and in-room app.)
Designed the layout, and managed the production of the 1 Hotels “Field Guides” monthly publications.
Conceived the style and branding for the South Beach Retreat Collection, a 1 Hotels sub-brand.
Designed investor and events presentation decks, and managed the design of all in-room collateral (including room service and cocktail menus.)
Maison Mayle Presentation Project
Design, layout and research for brand investor deck.
Accessories Exchange Branding Projects
Branding and design for Tutilo Bags, Liv. by Olivia & Joy and mysox accessories brands.
Camby Hotel Branding Projects & General Graphic Design
Menu design for Artizen Restaurant, Branding for Hotel Cocktail Lounge, “The Bees Knees” and Revelry Rooftop Bar.
THE SEVENTH ART, NYC ______ Sept. 2012 - Dec. 2016
Creative Director [03.2013 - 12.2016] Art Director [09.2012 - 03.2013]
Developed brand concepts and design strategies for hospitality and luxury real-estate developments
Designed and produced all branded materials including: logos, websites, printed and digital marketing pieces
Curated and created elevations for interiors of sales galleries
Managed the workflow and project schedule of design team
DWELLSTUDIO, NYC Senior Marketing Designer ______ Nov. 2010 - Sept. 2012
Developed photography concepts and assisted in styling seasonal photo-shoots
Created shot list and general photography style boards
Re-branded and designed all marketing materials including seasonal catalogs, website layout and e-blasts
Blog posting and e-blast photography
FREELANCE CREATIVE CONSULTANT ______ May. 2009 - Nov. 2010
SAVEUR Magazine, Marketing Art Department Senior Graphic Designer Position [09.2009 - 11.2010]
Designed and produced digital and printed materials for foodie events.
Marcus Samuelsson, Chef Design Project
Logo design for “Food Republic” Blog and restaurant investor pitch presentation designs for Red Rooster and Norda.
Chadwick Bell, Fashion Designer Website Design Project
Designed website and show event pieces for Fashion Week, NYC.
WOMEN'S WEAR DAILY (WWD), NYC ______ Dec. 2008 - Sept. 2009
Art Director, WWD Summits Group
Developed concepts and branding for WWD Summits and events
Created and produced event marketing items and decor including brochures, invitations, signs and videos
TRAVEL + LEISURE MAGAZINE, NYC ______ Dec. 2006 - Dec. 2008
Graphic Designer, Marketing Art Department
Designed event decor including videos, signs and invitations
Developed archival system to organize magazine photography
Handled print production as well as vendor and price research
HUDSON STUDIOS, NYC ______ Feb. 2006 - Dec. 2006
Graphic Designer & Studio Assistant
Helped prep photography studios for clients
Handled studio scheduling and general production
INTERNSHIPS & EDUCATION ______ Sept. 2001 - Feb. 2006
In-Style Magazine Editorial Design Department Intern, NYC Sept. 2005 - Feb. 2006
Prepared photography for production
Flaunt Magazine Editorial Fashion Department Intern, LA July 2004 - May 2005
Researched and fact-checked stylists and photographers for shoots, and assisted in organizing launch events
UCLA, School of Design, LA Sept. 2001 - July 2004
Graduated with a Bachelor Degree in Design
PLEASE SEND ALL PROJECT INQUIRIES TO blairealfonso@gmail.com OR COMPLETE THE FORM BELOW