blairealfonso@gmail.com _

blairealfonso@gmail.com _

Expertise

Storytelling

Transforming ideas into narratives, and narratives into visuals to create brands and campaigns.

Photo Direction | Production

Guiding the visual concept and aesthetic execution to ensure it aligns with the intended story or campaign.

Branding

Strategically creating an identity to shape perception and build recognition.

Exhibitions & Events

Environmental design to enhance the customer journey with spatial layout, informative visuals and signage.

Marketing

Creating strategically branded physical and digital content to capture attention, inform and persuade.

Brand Auditing

A review of consistency across messaging and visuals to optimize performance, catalog assets and establish a system of best practices.

Selected Works

… It begins with a story

  • Salon Noir

    A sophisticated boudoir-inspired restaurant/bar experience, blending Kiki de Montparnasse with "50 Shades of Grey," promises an alluring atmosphere through stunning design, innovative entertainment, and a sensual ambiance.

  • Style of Surf

    A luxurious surf club with warm details and vibrant pops of color, this space nods to the mid-century modern era, when designers reigned supreme. With a distinct California influence, this inviting clubhouse stands as the epitome of luxury in the surf world.

  • Inteligencia

    Where intellectual curiosity thrives, complemented by a blend of historic architecture and modern design that inspires both inside and outside.

  • Lost Above

    Fusing artwork inspired by conceptual artist Tara Donovan with a Nordic aesthetic and a unique dining experience, creating an ethereal, otherworldly vibe that feels like floating in the air.

  • Modern Victorian

    Imagine the Belle Époque reimagined by avant-garde designer Haider Ackermann, where gothic elements merge with joie de vivre to offer a modern take on the Victorian era. A tactile hybrid world, rich in wine, black, and gold hues, complemented by luxurious textures like leather and velvet.

  • The Contemporary Past

    Connecting the past to the present through art.

MF